Túró Rudi is the name of a curd snack which has been popular in Hungary since 1968. The bar is composed of a thin chocolate-flavored outer coating and an inner filling of túró . The "Rudi" in the product name comes from the Hungarian "rúd", which translates to rod or bar. Túró Rudi can be made in several different flavors and sizes.
The basic (plain, "natúr") bar is cheaper and more popular and comes in two sizes: the classic 30-gram (1.1 oz) bar and the large ("óriás", giant) 51 g (1.8 oz) bar. There are differently-flavoured varieties of the bar, like apricot, strawberry and raspberry as jams in the túró, but coconut and vanilla are flavorings. Also nut and caramel flavours are available. The plain bar can be found with dark chocolate outer coating.
The "pöttyös" (spotty or spotted with polka dots) theme is part of the marketing scheme of the bar, and the distinctive red polka-dots are readily associated with Túró Rudi by regular consumers. Friesland Hungária, Inc. (which claims to be the manufacturer of the "original" Túró Rudi) released its product in Slovakia, Romania, Spain and Italy under the name DOTS in 2003. The version sold in Western Europe is said to be sweeter and comes with a milk-chocolate coating to suit the taste of locals.